In early December of 2020, we've launched a survey to understand what APAC consumers are planning to do in this December holiday season. We find that:
- More than half (57%) of APAC consumers are planning to have some forms of celebration in this December holiday season
- Amongst APAC consumers who have plans during this holiday season, 74% intend to celebrate at home, 29% intend to participate in a local sightseeing tour, and 25% intend to have a virtual gathering with family and friends.
Fill out the form to download the full infographic to learn more about the change in APAC consumers' spending behaviour during the holiday season in 2020.
