“I think this particular type of analysis is fascinating because you can start to get under the skin of where brands have got spikes; where they’re really hitting home.” - Keith Moor, CMO of Camelot

At the end of the 2020, YouGov unveiled the UK Best Brand Rankings - the brands with the biggest positive uplift in consumer brand health during the pandemic.

In an exclusive fireside chat, Camelot CMO and ISBA Council Member, Keith Moor, delved into the key trends that drove success for the UK's top 10 brand improvers, with a particular emphasis on the nation's second biggest brand health improver - The National Lottery.

Register to watch the on-demand webinar and discover how:

• Tech, streaming and confectionary brands were there for us in 2020
• Decisive action impacted reputation for Greggs and Pret A Manger
• The National Lottery achieved its highest brand health score yet