We held an excludive webinar on 7 April on the key consumer trends in financial services across the US.
Ryan Gmerek, Sales Director, YouGov America shared findings from YouGov’s Global Banking & Finance Report 2021 as well as key insights from our propriety audience profiling and brand tracking tools, including:
Impact of COVID-19 – we discussed how the pandemic has impacted consumer behavior globally and in the US
Consumer adoption of digital channels – we explored consumers’ level of comfort with buying and using financial products online
Retail investing – we examined how the past 12 months have impacted consumer appetite for investment
Brand measures – we analyzed how brand health performance of financial services companies has changed over the course of the pandemic
Facing the financial future – we provided a global view of consumer priorities for 2021