We held an exclusive webinar on 13 April on the key consumer trends in financial services across the UK and Europe.
Matt Palframan, YouGov's Director, Financial Services Research shared findings from YouGov’s Global Banking & Finance Report 2021 as well as key insights from our propriety audience profiling and brand tracking tools, including:
Impact of COVID-19 – we explored how the pandemic has impacted consumer behaviour globally, with financial conservatism emerging as a key behaviour
Consumer adoption of digital channels – we analysed consumers’ level of comfort with buying and using financial products online
Fintech challengers – how do they measure up?
Ethics and sustainability in financial services – we explored the extent to which consumers really care, and whether it translates to an increased desire to do business with financial institutions
Facing the financial future – a global view of consumer priorities for 2021