YouGov’s Russell Feldman, Director of Digital Media & Technology, held a presentation on 19 January at 10:00 GMT / 11:00 CET on the global technology industry.
Russell shared findings from our latest global study as well as key insights from YouGov’s propriety audience profiling and brand tracking tools, including:
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Purchase triggers and barriers to purchase across different consumer tech categories and markets, including a specific focus on smart home technology
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The perception and success of 5G vs 4G and its relationship with iPhone
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A deep dive into consumer sentiment surrounding Apple’s latest offering
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An analysis into the usage of messaging platforms, including key user profiles and trends spanning Zoom, Teams, WhatsApp and Portal
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The most successful tech products and brands of 2020
