We held an exclusive webinar on 8 April on the key consumer trends in financial services across APAC.
Cindy Chan, General Manager, Greater China shared findings from YouGov’s Global Banking & Finance Report 2021 as well as key insights from our propriety audience profiling and brand tracking tools, including:
Impact of COVID-19 – we explored how the pandemic has impacted consumer behavior globally, with financial conservatism emerging as a key behavior
Consumer adoption of digital channels – we analyzed consumers’ level of comfort with buying and using financial products online
Fintech challengers – how do they measure up?
Ethics and sustainability in financial services – we explored the extent to which consumers really care, and whether it translates to an increased desire to do business with financial institutions
Facing the financial future – a global view of consumer priorities for 2021