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YouGov’s Nicole Pike, Global Sector Head of Esports & Gaming, held a presentation on
on the global gaming and esports industry.
Nicole shared findings from our latest global study as well as key insights from YouGov’s propriety audience profiling and brand tracking tools, including:
PlayStation, Xbox and the ninth generation of games consoles – who’s winning the next gen console battle? We delve into the brand metrics to see which brands are ahead of the game
The global game streaming market – we analyze the leaders and challengers and how audience profiles and preferences vary across markets
The rise of esports – a global view of the esports market, profiles of league followers and esports fans and the brands winning with successful esports sponsorships
Challenging traditional gaming stereotypes – we analyze profiles of gamers across markets and do a deep-dive into US hardcore gamers
Impact of COVID-19 – we explore how the industry has evolved and adapted in light of the global pandemic and what the future of gaming looks like
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